Quits first positive anti-smoking campaign in almost two decades starts tonight, urging smokers to Never give up giving up. In a new approach not seen in Australia before, the campaign recognises the difficulties facing quitting smokers and is designed to build smokers confidence to quit for good rather than focus on the negative effects of smoking.

They say, people who are addicted to smoking have a monkey on their back. Isnt that cute? Created by Mike P. Nelson at MAKE, with 2D animation by such animators as Andrew Chesworth, who was recently hired by Disney.

This video spotlights the devastating global tobacco epidemic and how the tobacco industry works to addict new users, especially kids. Data comes from The Tobacco Atlas, Fourth Edition, published by the American Cancer Society and World Lung Foundation and is just one way the American Cancer Society will be celebrating the Great American Smokeout®. This annual event, taking place on the third Thursday of November, encourages smokers to use the date of the observance to make their plan to quit smoking for good or to plan in advance and quit smoking that day.