Allen Carr explains his insight into smoking and effortles quitting. Extracted and built from BBC Horizon "We Love Ciggarettes". Hope this will help someone who cant afford his cliniques ( or whatever theyre called). As I understand at the moment , he basically says that quitting is easy. The "hard" part is the addiction pleading, pretending and trying to convince – "one "must" smoke, just one more puff, because its so hard". Its all in the mind. * after upload I found others did exactly same vid… im leaving this vid because of its video quality.