This campaign is a joint venture by YOU (an organization started by me (Young and Old for the Underprivileged) joining all my friends and students to use art forms for the benefit of the society) and Chirakukal (a charitable organization) – A man (Tamil) declares that he will stop drinking … from that moment onward … drops and destroys his bottle of booze after his speech!! One of the on the spot reactions to the event. Many others approached and sought ways to stop this bad habit. Happy to say that our efforts brought out positive thoughts among alcoholics.