This ad shows a man who is smoking a cigarette walking down a street. As he steps into the crosswalk, he begins to sink as if the street is quicksand, a metaphor for his addiction to tobacco. As he sinks, panic on the mans face shows and it is obvious that he is ready to quit smoking. In the end, he is able to pull himself out and beat his addiction. For more about this video, visit www.tobaccofreeCA.com