Then in 1969, Bill O'Herlihy was doing a vox pop on the South Mall on the dangers of smoking for Frank Hall's RTÉ show Newsbeat. Frank, a friend of Bill's, happened to be passing and said 'wouldn't it be an idea to get a fella to take the mickey out of …
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Critics say the players knew the risks, but that strategy didn't work so well for the tobacco industry when people started asking a lot of questions about the dangers of smoking. Class-action lawsuits and such fundamentally changed big tobacco.
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