Cancerous tumour seen growing inside cigarette in New Year campaign This gruesome image of a tumour growing from a cigarette is part of the Governments latest attempt to get millions of Britons to stop smoking. The new Department of Health campaign launched today is in response to statistics which show more than a third of smokers still think the health risks are greatly exaggerated. This is despite the fact that smoking is still the biggest cause of premature death, responsible for taking more than 100000 lives in the UK every year. The latest campaign will focus on the fact that smoking just 15 cigarettes can cause a mutation that can lead to cancerous tumours, according to the Department of Health (DoH). Chief Medical Officer Professor Dame Sally Davies said smokers play Russian roulette with every cigarette. This is a hard-hitting campaign to get at the hidden harms of smoking, she said. People will see a man smoking and then a cancer growing out of the cigarette. That is what happens in peoples bodies. One-in-two smokers die from smoking, most from cancer. We know that people dont personalise the harms of smoking and dont understand whats happening in their bodies. This will show them. About two thirds of the nations 8million smokers say they want to quit and the campaign urges them to pick up a free NHS Quit Kit from pharmacies. The last graphic adverts, in 2004, showed fatty deposits being squeezed from a smokers artery and fat dripping from the end of <b>…<b>

Stop smoking ad_ Cancerous tumour grows out of cigarette in new anti-smoking campaign