"Anti-Smoking Ads" "Smoking Ads" "Smoking" "Polls" smoking" "Controversial Adverts" "Health News" "UK Lifestyle News" "cigarette" "Lifestyle News" "Smoking cigarette" The cig C: Watch the graphic new anti-smoking TV advert showing tumour growing out of a cigarette It is the first anti-smoking ad designed to shock Brits since the infamous fatty cigarette ad eight years ago Hard-hitting: The graphic advert shows a tumour growing from a cigarette Hard-hitting: The graphic advert shows a tumour growing from a cigarette PA Millions of smokers will be encouraged to quit today with the launch of a graphic TV ad showing a tumour growing from a cigarette. It is the first anti-smoking ad designed to shock Brits since the infamous fatty cigarette ad eight years ago. Health chiefs will warn smokers that just 15 cigarettes can cause a mutation than can lead to cancerous tumours. Damning figures show 195 people die every day in this country because of a smoking-related condition. Chief medical officer Prof Dame Sally Davies said smokers play Russian roulette with each cigarette. She added: "This is a hard-hitting campaign to get at the hidden harms of smoking. "People will see a man smoking and then a cancer growing out of the cigarette. That is what happens in peoples bodies. "One-in-two smokers die from smoking, most from cancer. We know that people dont personalise the harms of smoking and dont understand whats happening in their bodies. This will show them." The campaign will <b>…<b>