This commercial was developed in the UK and adapted for use in Australia by the Cancer Institute NSW in 2008. In addition to the regret of not quitting, the commercial demonstrates the reduced quality of life for the smoker and other members of the family. It emphasises the difficulty of not being able to do the simple things after being diagnosed and treated for cancer, such as mowing the lawn. The commercial encourages smokers to act now: Face it, theres never going to be a perfect time to quit. You have to beat your habit once and for all … now.